BIOGRAPHY
CAREER SNAPSHOT
Business, sports marketing and media expert
British Touring Car Championship
2023 LKQ Starline Racing Honda
2022 Autobrite with JourneyHero CUPRA
2023 Michelin Le Mans Cup LMP3
2021 British Endurance GT3 Champion - McLaren
2019 Brabham Automotive BT62
Multiple race and class winner in GT and saloon car racing
Scored podium finishes in half of all races entered to date (Driver DB)
RACING CAREER
Will is a championship-winning endurance racing driver has has competed professionally in sports car and touring car racing.
He has notably raced in the British Touring Car Championship (BTCC), British GT and the Michelin Le Mans.
In tandem, he is a sports executive who specialises motorsport and has business interests in property and logistics.
He was the 2021 British Endurance Champion in a McLaren GT3 regularly competes in sports car series alongside private clients.
He is a Grade A ARDS instructor and is ranked FIA Silver who works with clients to improve their track and race performance.
Will took an unusual route to top level motorsport. With no karting background or family funding, he specialises in building networks and skills in sports marketing.
BUSINESS & MEDIA
Will’s first job was as road tester on Autocar Magazine with Haymarket Publishing. This gave him a break into media and advertising in magazines and television which led to more racing opportunities
He eventually moved into performance vehicle marketing roles at Jaguar Land Rover before starting MP Media, which was acquired by Chime Sports Entertainment where he became VP.
Will worked with the motorsport division of Anglo-American sports car company Brabham Automotive helping to develop the BT62 and raced the car alongside David Brabham in the marque’s return to competitive motorsport in 2019. The duo ultimately scored a first-place finish with Will setting fastest lap of the race.
