
Professional
CURRICULUM
VITAE
Championship-winning racing driver and experienced sports business executive. Combines a successful professional racing career — including British Endurance Championship title, BTCC, British GT, and international prototype racing — with senior commercial roles at Jaguar Land Rover, Chime Sports Entertainment (Wasserman), Formula E, North One Television / All3Media, and entrepreneurial ventures including Motus One Racing and his consultancy, Octane Group. Also served as Precision and Vehicle Integration Driver for Codemasters.
EXPERIENCE
Precision and Vehicle Integration Driver
Codemasters
United Kingdom
Provided precision driving and vehicle integration expertise for one of the world's leading racing game studios, contributing to the authentic simulation of vehicle dynamics and handling in critically acclaimed motorsport titles.
Served as a precision and vehicle integration driver for Codemasters, the renowned British racing game developer. Utilised professional racing experience and deep understanding of vehicle dynamics to assist in the development and calibration of in-game vehicle handling, ensuring authentic and realistic driving experiences across the studio's motorsport titles.
Professional Racing Driver
Various Teams
United Kingdom
Championship-winning racing driver competing at the highest levels of British motorsport, including BTCC, British GT, and British Endurance Championship.
Active professional racing driver with a remarkable record of achievement. Key highlights include winning the 2021 British Endurance Championship in a McLaren GT3, competing in the British Touring Car Championship (BTCC) with LKQ Starline Racing Honda and Autobrite/JourneyHero CUPRA, racing in the Michelin Le Mans LMP3, and competing in British GT at major events including the Silverstone 500. Holds FIA Silver driver ranking and Grade A ARDS instructor certification. Notable for building a professional racing career without a karting background or family funding, relying instead on networking and sports marketing expertise.
Motorsport Division Lead
Brabham Automotive
United Kingdom
Worked with Brabham Automotive's motorsport division developing the BT62 competition programme, combining racing and business development expertise.
Collaborated with David Brabham on the BT62 supercar competition programme. Scored a first-place finish and set fastest lap alongside David Brabham in the BT62. Combined motorsport expertise with commercial acumen to develop the brand's racing presence.
Founder & Managing Director
Motus One Racing (acquired by One Motorsport)
United Kingdom
Founded and led Motus One Racing, a motorsport team and management operation. The business was acquired by One Motorsport in 2022.
Founded Motus One Racing, building it into a competitive motorsport operation encompassing team management, driver development, and commercial partnerships. Oversaw all aspects of the business from race team logistics to sponsor relations. The company was successfully acquired by One Motorsport in 2022, marking a significant entrepreneurial exit in the motorsport industry.
Founder & Managing Director
Octane Group
London, UK & Dubai, UAE
Founded and leads Octane Group, a sports business consultancy headquartered in the UK and Dubai, providing product and consultative advice to commercial clients across the motorsport industry.
Founded Octane Group to provide specialist sports marketing and commercial consultancy services. The business operates from both the UK and Dubai, serving a diverse portfolio of clients in motorsport and the wider sports industry. Advises on sponsorship strategy, brand partnerships, event activation, and commercial development. Combines hands-on racing experience with deep business expertise to deliver unique value to clients.
Commercial Consultant
North One Television / All3Media
London, United Kingdom
Provided commercial consultancy to North One Television, a leading sports and entertainment production company within the All3Media group, advising on motorsport-related programming and commercial opportunities.
Served as a commercial consultant for North One Television, one of the UK's foremost sports and entertainment production companies and part of the All3Media group. Advised on commercial strategy and partnership opportunities related to motorsport programming and broadcast content, leveraging extensive industry contacts and sports marketing expertise.
Commercial Consultant
Formula E
London, United Kingdom
Provided commercial consultancy to Formula E during the championship's formative early seasons, advising on partnerships, sponsorship strategy, and commercial development.
Served as a commercial consultant for Formula E during its pioneering early years as the world's first fully electric racing series. Advised on sponsorship acquisition, commercial partnerships, and brand development as the championship established itself on the global motorsport calendar.
VP Motorsport
Chime Sports Entertainment (now Wasserman)
London, United Kingdom
Vice President of the Motorsport division at one of the world's largest sports marketing agencies, overseeing commercial strategy and client relationships across the motorsport sector.
Led the motorsport division's commercial strategy and key client accounts at Chime Sports Entertainment, one of the UK's leading sports marketing agencies. Previously founded MP Media, which was acquired by Chime, resulting in the VP appointment. Managed partnerships and sponsorship programmes across motorsport properties. The agency was subsequently acquired by Wasserman.
Performance Car Marketing
Jaguar Land Rover
United Kingdom
Marketing role focused on performance vehicles at one of the UK's premier automotive manufacturers, bridging the gap between motorsport and road car promotion.
Responsible for marketing performance vehicles within the Jaguar Land Rover portfolio. Developed campaigns that leveraged motorsport heritage to drive brand engagement and sales. Built connections between the racing world and commercial automotive sector.
Road Tester
Autocar Magazine
United Kingdom
Began professional career as a road tester for Autocar, one of the UK's most respected motoring publications, evaluating performance and luxury vehicles.
Tested and reviewed vehicles for Autocar Magazine, developing an expert understanding of vehicle dynamics, performance characteristics, and the automotive industry. This role provided the foundation for a career that would span motorsport, marketing, and sports business.
QUALIFICATIONS
ARDS Instructor Certification (Grade A)
2019FIA-recognised Advanced Racing Drivers School instructor qualification at the highest grade level.
Holds Grade A ARDS (Association of Racing Drivers Schools) instructor certification, the highest level available. This qualification enables professional driver coaching and instruction at circuits across the UK, supporting the development of aspiring racing drivers.
FIA Silver Driver Rating
2020International motorsport driver categorisation by the FIA, recognising professional-level competence and performance.
The FIA driver categorisation system rates drivers based on their experience and results. A Silver rating places Will among the recognised professional-level drivers internationally, eligible for factory and professional team drives in GT and endurance racing worldwide.
INTERESTED IN WORKING WITH WILL?
Available for racing partnerships, business consultancy, and media engagements.
