Will Powell Racing

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The Business of Motorsport: What Brands Get Wrong
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The Business of Motorsport: What Brands Get Wrong

Insights from the intersection of racing and sports marketing on how brands can better leverage motorsport partnerships.

•Will Powell
Sports BusinessMarketingSponsorship
From Road Testing to Race Winning: An Unconventional Path
•Will Powell

From Road Testing to Race Winning: An Unconventional Path

How a career in automotive journalism and sports marketing led to a British championship title — without a karting background or family funding.

CareerMotorsportJourney
BTCC: Racing in the UK's Toughest Championship
•Will Powell

BTCC: Racing in the UK's Toughest Championship

Reflections on competing in the British Touring Car Championship — the intensity, the competition, and what makes it the pinnacle of UK circuit racing.

BTCCRacingTouring Cars